What is Digital Marketing?
“A solid product would be nothing more than your warehouse inventory if not marketed properly” – Digital Rosogulla. Before diving deep into various types of digital marketing, let us understand what Digital Marketing is. It refers to all marketing efforts online on a digital platform such as social media, websites, etc. It is a cost-effective way of reaching the target audience. You can track and measure your performance. You can use various analytical tools to know exactly what is working, and where you have been going wrong.
“Our head of social media is the customer.” – McDonalds.
Online presence is imperative these days because the customers want to be educated about a product before buying it. You shouldn’t ignore digital marketing because its different types can help you build a brand reputation and provide better services.
What are the different types of Digital marketing?
There are different types of Digital marketing, and so you should use a combination of them together to get the desired goal. Let us have a look at the top 7 types of digital marketing.
We use SEO, Search Engine Optimization because it helps us optimize our websites to rank higher organically in the search results. The aim is to increase the quality and quantity of organic traffic on your website.
It is important to understand the google search algorithm to reap the benefits because for every search on Google (or any other search engine) an algorithm is performed to deliver the “best” suited results in an order. Google has over 200 factors determining the order, i.e., the rank, of the search results. We know that content of the post needs to be top-notch to rank. The use of relevant keywords is essential to show relevancy because it is 1 of the key determining factors. These keywords include everything between a single word to complex phrases. You need to use various tools like google keyword planner, SEMrush, etc. because you need to identify trending and relevant keywords.
Google also recommends creating a high-quality useful and informative post, that is valuable, credible, and highly engaging to rank higher on the search results. SEO is one of the most important types of digital marketing!
2) SEM (Search Engine Marketing)
SEM (Search Engine Marketing) is a process of marketing your product or service on display networks of various search engines. It is a paid advertisement for brands appearing in the search result. The aim is to increase visibility, increase traffic, boost sales and create awareness. Advertisers bid on specific keywords and when such keywords are entered, your ads are shown. The ads are shown under the sponsored ad section of the search results. Use tools like SEMrush, Google ads, etc. to generate such ads because they are trusted and used worldwide.
3) PPC (Pay-per-click)
PPC (Pay-per-click) is a form of digital marketing in which ads are displayed over various display networks. A fee is paid with every ad click. Relevancy is a very important aspect of PPC because your ads need to be relevant to get the click and in the end, get a conversion. You can use these ads to reach the desired audience through targetting. With a budget and a campaign type in mind, you can bid on the keywords and attract users to our landing page. Brands use it mainly because it can drive traffic instantly and generate warm leads
SMM is one of the most important types of digital marketing. We use various social media platforms to build a brand and market our products and services to our target audience. With around 4.2 billion social media users around the world, reaching your target audience has become easier than ever. Major social platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Facebook is the largest of them because of its 2.6 billion monthly active users. Social media marketing is very important because you can increase brand awareness, boost engagement, and increase sales by posting regularly. Including trending and popular hashtags can also bring users to your page. You can analyze your growth. See what’s working. Strategize accordingly.
5) Content Marketing
With content marketing, we try to create and distribute relevant and valuable content consistently to attract and acquire our target audience, because it can drive profitable customer action. There are various types of content marketing like infographics, webpages, blogs, podcasts, etc. It is important to choose the right one for your business because of their different user base. Marketing is impossible without good content because SEO, SMM, etc. need good content as the foundation. With content marketing, we aim to increase brand awareness, better customer relationships, improved brand reputation, etc.
6) EMAIL MARKETING
In Email marketing, commercial messages or emails are sent to a group of leads or customers to promote your business products or services. It aims to increase sales, build brand image and customer loyalty. Emails are the best channel for communication because 99% of the customers check their emails daily. It can have a staggering ROI of 4400% which is way more than any other platform. You need to get hold of a lead sheet. You can prepare it through newsletters, subscriptions, sign-up, etc. The subject line should be crisp and catchy. It should prompt people to open the mail. You can add links to your mails, update about a new product or service, inform about ongoing offers and discounts. Email marketing is cost-effective and measurable. You can use various email marketing tools like MailChimp, HubSpot, etc.
7) INFLUENCER MARKETING
It is a business collaboration between a company and influential people to promote a product or a service. It is a combination of both old marketing campaigns of celebrity endorsements and new content-driven marketing strategies to promote a product or service. The reach and trust of these influencers act as leverage to the company. It is an efficient and cost-effective type of digital marketing. Influencer marketing is a $10 million industry and only seeing an upward scale. Nearly 92% of marketers believe influencer marketing to be effective. Instagram, YouTube, and Facebook are the three most popular social media platforms used for influencer marketing. You need to reach out to influencers via different social media platforms. Set a budget and decide on the goals. You can also track your progress and see what’s working.
These were the 7 different types of digital marketing that are a must in today’s digital world!
How important can different types of digital marketing be?
Just like you own physical property, you can own your own digital property. This is a global digital space that has no limits. The question isn’t whether you do digital marketing or not, the question is, “How well you do it?”
Get left behind or choose Digital Rosogulla as your Digital Partner for the Best Digital Marketing Services in Kolkata, India!
What are you waiting for?
Contact us at – 7439493501