In today’s digital era, where a travel related reel pops up in our feed every two minutes, exploring the world of digital marketing is no longer an option for tourism business,but a necessity in order to thrive. Online platforms are being actively used by travellers to gather inspiration, planning and booking, hereby highlighting the importance of having a digital presence for the tourism industry.
Given with a lot of options to choose from, the competition in the industry has seen significant rise. This in result calls for some digital marketing strategies tailored straight to meet the tourism
business’ needs. With that in mind, let’s dive into this article where we will guide with such curated and effective digital marketing strategies which will boost tourism business.
1. Content is your MVP (and affordable)
a. Blogging is the key to the top
The foundation of any successful digital marketing strategy is based on creating valuable and informative blog content. Stay focused on the topics which are relevant to your targeted business and make sure to address the core points which will resonate with your customers.
- Trend POV- Customers in today’s era look for authenticity in any product or Hence, including story-telling and behind-the-scenes as a part of content curated is a very important detail that you should not miss while embarking on your brand’s journey.
- SEO Crack Hack- For the SEO part, keyword research needs to be conducted in order to identify the terms your audience is actively searching for. These keywords need to be automatically incorporated into your blog titles, headings and body text. For specific targeting you need to use long-tail keywords like phrases with three or more words.
b. Repurpose your content
Your content is way precious to sit on the shelf and gather digital dust. Don’t let this happen. Instead, repurpose your blog post content into content curated for social media updates, infographics, short-format videos, and even podcast snippets. This functions in maximizing reach for your content and saves you valuable time and resources.
- Trend POV- Video content that you usually see in Reels, TikToks, and YouTube Shorts are called Short-form video content, which undoubtedly is extremely popular nowadays. Content which mentions the key pointers from your already existing blog can be transformed into engaging video snippets.
- SEO Crack Hack- While repurposing, always make sure to link back to your original source whether it’s a website or blog. This not only improves SEO but also builds authority.
2. Get Savvy on Social Media
a. Be mindful of what you are choosing-
Not every social media platform is necessary to explore for your business. First and foremost thing here is to identify where your target audience is spending their time on social media and concentrate on putting your efforts there. As the experienced say, quality over quantity.
- Trend POV- Dive into social media platforms with specific niche and engage with online communities relevant to your brand’s industry. These sources often result in having a highly engaged set of
SEO Crack Hack- SEO is equally relevant in case of social media, hence social media profiles need to be optimised with relevant keywords and a consistent brand voice. You should also ensure that your brand website link is also prominently displayed in its social media handle.
b. Engagement is the King
Social media is not a one way street. You cannot sit idly after sharing your piece of content. Here, engagement is the king, hence you have to actively participate in conversations, reply to messages and comments, and run interactive polls or Q&A sessions.
- Trend POV- It is to be noted that UGC or User Generated Content is a cost-effective as well as a powerful tool for building trust and You can drop by in this UGC world by encouraging your customers to share their experience with your product.
- SEO Crack Hack- It is true that social media setups don’t directly affect SEO, however, a higher along with active engagement can result into driving more website traffic and brand mentions. This indirectly contributes to a better search
3. Reach out to your customers with Email Marketing
a. Curate an Email List-
In return for email sign-ups via your website and social media, offer worthwhile rewards such as e-books, discounts and exclusive content.
- Trend POV- Based on your subscriber behaviour and preferences, customise your email marketing campaigns, as segmenting like this makes space to send more messages which are targeted and relevant to the audience.
- SEO Crack Hack- Email Marketing is known to bring in repeated traffic to your website, which in result can positively affect your SEO. To do this make sure to add links to your latest blog posts and relevant website pages in your outgoing
b. Be efficient with automated mails
Send out greetings for birthdays, welcome notes and abandoned cart reminders as automated messages with the help of email marketing This not only ensures consistent communication but also saves time.
4. Utilise the Power of Local SEO (If Applicable)
a. Your Best Buddy is Google My Business-
If your brand has a physical presence or is based within a specific geographical location, it is required to have an optimised Google My Business listing. Make sure that your basic information such as name, address and phone number is correct and consistent across all online platforms.
- Trend POV- Ask your customers to leave reviews on your Google My Business Profile as positive reviews create trust among potential customers and also improve local search rankings. Responding to all kinds of reviews, be positive or negative ones, helps create an active image of your brand.
- SEO Crack Hack- If your Google My Business account is well optimised, then it can noticeably improve your visibility in local search results.
b. Work on Local Link Building
Look out for instances where you can mention your brand and get it linked to local websites, blogs and directories.
5. Take Advantage of the Power of Collaboration
a. Become Partners
Note down small businesses and influencers in your industry and collaborate with them. This in turn can give your brand more exposure to a newer set of audience without much upfront cost.
- Trend POV- While collaborating, make sure to create such content which will benefit both of the collaborator’s audience.
- SEO Crack Hack- By conducting cross promotion, it can result into valuable backlinks and increased brand mentions.
6. Monitor, Evaluate and Modify
a. Your Allies are Free Analytics Tools
You can monitor your website traffic, keyword rankings, and user behaviour by utilising free tools like Google Analytics and Google Search Console.
- Trend POV- Try to understand the user intent behind the data like what are your visitors looking for and how can you better fulfill their needs.
- SEO Crack Hack- Track your data on a regular basis to understand what’s working and what’s not. Implement your strategies based on the insights that you
Some of the brands, for whom we have created the magic for :
Conclusion
Having a small budget doesn’t mean it has to be a roadblock for your digital marketing success. By following a few things such as curating valuable content, creating authentic engagement and interaction on social media, maintaining your email list, optimising for local search, collaborating with other creators/brands, and constantly monitoring the results from these actions can help you build a strong and relevant digital presence without breaking the bank. Work consistently for your brand by following these strategies and watch your brand shine!
If you want your brand to create a stunning online presence that will uplift your business then get in touch with the best digital marketing agency- Digital Rosogulla.
