About the brand- Gold’s gym is one of the most recognized gyms in the world with branches starting from the United States, the European Nations and a lot of Asian Countries, we were in to managing the Kolkata branch of Gold’s gym.
Problem Statement- A negative perception about the brand existed with the memberships being reduced at a high pace leading to the eventual downfall of the gym’s overall business. The gym needed to be reinstated as per it’s local competitors.
Objective- The brand’s initial plan and objective was to bring about a spike in it’s business with a huge growth in footfalls in the gym floor and better performance than it’s competitors.
Process and achievement- It is during this time that team Digital Rosogulla was involved to attain the objective as planned, we infused a set of digital marketing strategies that went as par to get the desired outcome. The achievements in the process were-
