About- Habbit sports festival 2022 was an initiative by Habbit group to establish the biggest fitness event in Eastern India. With live bodybuilding shows and other sports the 2-day event held a culminated prize of over 60lacs. We got into making this event the greatest bodybuilding event of the decade in India.
Objective- Establishing the brand, buzz creation, the event digital management and updation from the very start on Social Media to attract participants and audience from across India.
Problem Statement- The brand had a 0 digital presence with the people of Southern and Western India being completely unaware of the mega event happening. Participants from across the Country was needed.
Process and achievement- Digital Rosogulla was with team Habbit from the start by creating a presence with regular interaction and conducting competitions across to gather participants and audience from all the major states via digital content creation, effective video making and paid advertising strategies.
